Mixx beckons advertisers with Sifter service
Some interesting innovations going on at Mixx, the social networking/news ranking website that’s like Digg, but probably a little better. Mixx is offering advertisers the chance to get direct feedback...
View ArticleBlink TV giving gigs that something extra
The music industry is not well, we all know it, and for the most part, likely contributed to the grandiose, well-publicised downfall. While digital innovation — a la Radiohead’s now canonised In...
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How you can shape the future of digital advertising – Part I
I have a confession to make. I have been a creative director for three different internationally admired digital agencies, won lots of awards and worked with the biggest brands in the world, and I...
View ArticleHow you can shape the future of digital advertising – Part II
So, if you don’t need to have technical knowledge, what do you need to have? I think you need to have an empathy with the digital world and an understanding of the possibilities the technology gives...
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Is your digital campaign visual, auditory or kinesthetic?
Chatting to my good friend Jo recently, who is a primary school teacher, about methods of learning, it struck me that there are some clear parallels between classroom teaching methods and digital...
View ArticleTwo billion minds. One digital campaign
According to the UN’s telecommunications agency, The ITU, the number of worldwide internet users has reached over two billion people. Just imagine how many slices of cheese on Ryvita that lot gets...
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A few thoughts on Google brain implants
I was chatting with our Innovation Director, Rob Meldrum, the other day about what might happen if Google decides to officially make a play for developing a brain implant. As I tore an almond croissant...
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Big brands warming to Facebook but advertising spend remains skewed
Despite some recent success enjoyed by big brand advertisers—like Ford’s spokespuppet ‘Doug’ campaign—Facebook is forecast to capture only 6.4% of total online ad spending this year. According to the...
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Why aren’t retailers maximising marketing on facebook?
Facebook clearly know that they are suffering in terms of driving people to purchase as a result of seeing a link/post on the site. They are looking at every angle which turns out to include using the...
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Programmatic buying brings new opportunities to digital advertising
Embracing the evolution of digital advertising is a necessity. Programmatic buying is a relatively new approach to the market; it presents a great opportunity for a more transparent and efficient way...
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